This is a hard cover book, with both 5.25 and 3.5 floppies. The 3.5 inch floppy is for the Macintosh computer, and the 5.25 inch version is for the IBM and compatibles.
This package is made to show advertisers how to manage all the data for successful media planning. The software on the floppies contain 4 programs to interact with the data to make publishing goals, budgets, plans and evaluation of results.
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