Strategic Media Planning (1989)

This is a hard cover book, with both 5.25 and 3.5 floppies. The 3.5 inch floppy is for the Macintosh computer, and the 5.25 inch version is for the IBM and compatibles.

This package is made to show advertisers how to manage all the data for successful media planning. The software on the floppies contain 4 programs to interact with the data to make publishing goals, budgets, plans and evaluation of results.

This kit will train you to have effective targeted advertising. Target audience for this package is the classroom, home, office, and anyone involved in the media planning process.

Published by NTC Business Books, a division of NTC Publishing Group
ISBN: 0-8442-3475-3
Library of Congress Catalog Card Number: 88-62474


Most websites I found referencing this book show the publishing date as 2001, but that is for the 2nd edition of this book.

Leave a Reply

%d bloggers like this: